From the Desk of: Bernd Stange
I assume that since you're here, you've been looking for a way to boost your business further using the Internet.
Or maybe you want to know how to engage your customers better.
Well, whatever the reason is, the fact remains that nowadays there are lots of ways to engage your customer online. Social media platforms make it even easier for an online marketer to reach out to a multitude of people and engage with the desired audience.
With so much to choose from, which would you take?
There are lots out there: Facebook, Twitter, Youtube, and so much more.
I'd say you go for Periscope.
What, never heard of it before? You might be thinking like this in the next few moments:
'Why didn't you recommend one of the well-known social media platforms like Twitter or Facebook?'
'How can I be confident in your recommendation if I haven't heard of it before?'
'Is this a joke?'
I tell you now - no, this isn't a joke. And yes, you read that correctly.
Go for Periscope.
Now, before you go ahead and stop reading this, please allow me to enlighten you.
There's a big difference with Periscope among the other, more well-known social media sites.
Unlike Facebook, Twitter, or Youtube, Periscope allows you to do live streaming.
That's right - live streaming.
Unlike the posts, tweets or videos in Youtube - all of which are recorded information and have been thought out beforehand - Periscope lets you stream videos live to your audience.
And why is live streaming better than tweets, posts, and recorded videos?
That's because it's more genuine. More honest. Once you start, you can't stop till you finish streaming the video.
And this is exactly what makes Periscope the hottest thing regarding online marketing.
Think about it.
People feel more connected when they are experiencing or viewing a live event, right? Hence you can engage more with your target audience and give them that 'connected' feeling.
Going back to marketing, the next question in your mind might be - what does this have to do with marketing?
Well, let me lay it out for you. You can use live streaming for:
Q-and-A sessions, updates
and many more
And take note - there's no room for mistakes when doing a live stream as it is live, so the target audience feels it's a more genuine and honest way of doing things. It brings a more positive view to your business as a whole, if done right.
In short, if you can just do the right marketing via Periscope, you'd be giving your business a huge boost!
This would then equal to more sales, and more sales mean more income.
Seeing the nice, big picture now?
As enticing as that sounds, you might be wondering at this point:
'But I don't know how to use Periscope. How can I use it for marketing if I don't know how to use it at all?'
'Is there actually a guide out there which can help me do marketing on Periscope?'
The answer is YES.